How to Choose the Right Postcard Printing Company

If you are currently looking for assistance on how you can choose the right postcard printing company, then you have certainly stumbled upon the right article. Below, we have discussed several tips and suggestions that will allow you to locate a credible and legitimate printing company.


Four Pointers on Choosing the Right Postcard Printing Company

1.Shop around. It is never wise to immediately choose the very first printing service provider you come across with. After all, there are plenty of companies today which can cater to your needs and meet your quality expectations for your direct mail marketing initiative.


So, take your time in searching for credible and legitimate companies. Ask for referrals from friends and from other businessmen and professionals. Or use the internet to search for online companies that can provide you quality postcards at a very cheap price. By doing any of these two steps, you can increase your chances of finding the right postcard printing company.


2.Check the printer’s track record. Once you have come up with a short list of your prospective postcard printers, the next thing you need to do is to check the track record of each company. You can use the internet to look for testimonials, reactions, as well as comments of previous clients of the company. Through these testimonials and comments, you can easily evaluate the service level of each company and this can help you decide whether or not you will hire one of your shortlisted candidates to print your postcards.


You may also need to check whether the printers hold on to licenses and accreditation from the federal government or from other accrediting bodies. This way, you can have the assurance of dealing only with legitimate and credible companies that can provide you the marketing tools you need.


3.Examine the design options offered by the company. Aside from checking the legitimacy and reputation of printing companies, you may also decide to request for design portfolios from different printers. This way, you can check whether the companies can meet your personal preferences regarding your direct mail marketing initiative.


4.Ask for price quotations. One of the most important factors that you need to consider before launching a full-blown postcard advertising campaign is the over-all cost of your marketing strategy. And to do this, you need to determine how much it will cost you to have your postcards printed by another company.


So, never hesitate to approach printing companies and request for price quotes. This way, you can determine how much money you need to invest on your postcard advertising initiative. And you can choose a firm that can offer you the lowest possible price for printing the marketing paraphernalia you intend to distribute to your target consumers.

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About the Author

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.


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