Well known for being highly effective channels for marketing, trade shows and exhibitions are being used more and more by companies all over the world to bring in those all important customers. Perfect for finding new business prospects trade shows have proved themselves to be a great method of displaying products and services which then leads to an increase in sales.
Choosing a striking design for your booth display can significantly increase the chances of an event or campaign being a success and will guarantee you grab the attention of potential shoppers. The first few seconds are always the most important as first impressions tend to last, your design will decide whether the shopper stops to take a closer look or moves on to the next booth looking for something else to interest them.
You can never guarantee success and the general public can be fickle, however you can do everything in your power to achieve it. Online you’ll find exhibition display service’s that offer a complete package, from the initial design to building it and then choose whether to rent it or buy it outright. Check they have expertise in corporate branding and can customise your stand design to help you effectively advertise goods or services to potential clients.
Any highly regarded firm offering stands and displays along with design services will require some information, including an outline of the company’s history, its objectives and vision for the future, and the products or services sold. Once supplied with these details it can then produce a unique and creative design for your stand, most will offer a choice of 4 or 5 different themes and you simply select the one you like and best represents your brand to likely consumers.
The benefit of incorporating the help of a service is that they have resources that you either can’t get hold of yourself or most likely know nothing about, such as large format laminating, banner stands, pop stands, and other specialized exhibition equipment.
Working together with a professional service provides a greater ability to come up with a chic design by incorporating your ideas along with the experts to achieve a sophisticated and creative look. Ensure your chosen service has a name for producing vibrant and winning exhibition displays promptly and within the budget you stated. A well-thought out plan can increase business as it gets you noticed and portrays you as an innovative and resourceful company.
Make sure the team helping knows the main purpose of the exhibition design, as to whether it’s a new product to be launched, a promotion, or just to boost brand awareness. Feel confident to provide them with your own ideas and thoughts as, after all, it is your event.
Consider how the lighting can attract attention and use corporate colours to get your promotional message across and invoke curiosity. Distribute freebies such as key-rings, notepads, pens and t-shirts amongst the passers-by with your logo printed on them and this will encourage them to stop, even if they keep on walking they’ll still be taking away something with your business name and information on it.
The ideal booth exhibition design should be economical and easy to transport, pull up banners have the capability of being collapsed down into a size that enables it to fit easily into the boot of the car, and dismantled and set-up without too much time and effort involved. It makes sense to ask the experts before going ahead with any idea for your stall as they have the experience and knowledge required to find a solution to your requirements.
A creative look for your booth can make all the difference between succeeding and failing at a trade show as it guarantees your brand gets noticed for its professional and one-off design. LCD display stands are suitable for office and expo lcd display situations and can be found in many simple yet sleek styles with easy mobility and a range of features, and the looks to make it a sought-after product.
About the Author
Michiel Van Kets writes article for John Sharp about Displays Direct, a leading provider of quality exhibition display equipment. From a simple trade show display banner stand to complete, custom exhibition design displays and pull up banners, Displays Direct offers highly experienced staff who will ensure that you make the best choices of display equipment and graphics to suit your business needs. Talk to the experts at Displays Direct for details about lcd display.