Brochures are like any type of printed document. There are some design aspects and conventions that you must always adhere to for the right and effective brochure design. Though almost all of these regulations are just basic and simple art design concepts, they are always vital as a foundation for your own design layout even if you plan on breaking some of the regulations when it comes to designs. All these basic aspects when it comes to printing these print materials will always keep your own design down to earth and very manageable, avoiding any type of design that can be crop up. And to aid you in learning all these things, below are some of the guides and tips on some of the major things that it is a must for you to always know.
Always provide invisible margins.
Do not ever forget to have these invisible margins. Especially in brochures where there are wide array of kinds of folds, having these things will keep your print materials well in to their right position. Without these things, some of your design aspects may be caught into a fold or will be too close to the edge of the paper material. If this will happen to your print materials, more likely than not, clients and customers will think that you’re print material is poor and ugly. Unrealized margins can instantly make your print materials poor and unprofessional, which will lessen any type of success that you might be exposed to. Therefore, always keep up those things.
Right design percentage.
Avoid forgetting to adopt the right design percentage for your print materials. This right design percentage is usually called as the rule of thirds. This basic principle in art usually involves the dividing process of your creative space into three different parts. Vertically you will have the top, center, and the bottom, completely horizontally; you will usually have the left, the center and the right. For you to use this aspect in the right manner, it is a must for your printings aspects to be within the area between the top center and the left center portion. This is because it is the place where clients and customers focus more of their attention. The aspect must also have a subtle effect and a deep impact on the over all looks and feel of your print materials.
Suitable text and background colors.
It is also a must for you to manage properly the text and the background of your print material in the right manner. one of the worst things that can usually happen in your design is the text and background to eventually clash. Most of the time, you will usually want to attain a lighter color background with dark colored text. This given contrast will make it easy for all your clients and customers to read your print material. In addition, there is also some success in inversing the colors do that the lighter part is the text and the darker part is the background. However, this process must be done with greater care of choices in colors.
Looks and functionality.
It is also a must for you to attain great balance between the looks and functionality of your brochure printing. Some designers usually get carried away and make very detailed designs which make the print material stunning but useless as a information tool or medium. Therefore, make sure that your print materials will always have a good balance for it to be effective and stunning at the same time.
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About the Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and online strategies.